Create and communicate your county brand
399 Make Your County Seen: Marketing and Branding Advice You Can Use

How do you craft a “county brand” and market your county? Learn how to reach your customers through a well-defined brand platform, a creative marketing strategy and effective executional tactics. Explore best practice strategies from other counties and industries, identify your specific needs and get a head start on your own marketing plan. Class is designed to help counties initiate and manage a marketing and branding effort. All in one productive day.

Instructor: Ram Kapoor is the Chief Marketing Officer for the University of California, Berkeley.

Friday, March 1, 2019, 10:00 a.m.–3:30 p.m.
Sacramento w $149/person for counties w 3 credits w Staff/Elected Officials